What is Facebook Blueprint? : Facebook blueprint is an online platform created by Facebook that offers free certification courses on Facebook and Instagram advertising. As a free online training program for advertising on Facebook and Instagram, it contains over 90 courses ready to be explored by users who yearn to get certified and become digital marketers. So far, the platform has enrolled over 2 million people in one or more of its 75 available courses and businesses have taken to enroll employees for the training thereby bringing more people into training year by year.
What is Facebook Blueprint?
If this is your first time hearing of the Facebook blueprint, or you have heard of it before, but not too sure what it is, this article will helps.
The Facebook blueprint is a global training and certification program and Instagram marketing designed by Facebook. The training program is made up of over 90 available online courses. Each of this course has a set objective and different time range between 15 – 50 minutes. The training program is open to all active Facebook users who are interested in developing themselves on digital marketing.
With this training, would be and digital marketers can now stay updated and be well trained on the latest trends on digital marketing.
Free Online Training for Advertising
The training courses have a unique and helpful objectives designed for even a beginner to become a skillful digital marketer.
There are many interesting digital marketing courses that ranges from generating leads to promoting an application. Facebook Blueprint courses get updates on a regular basis mostly now there are new features.
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Courses on Facebook Blueprint
As a digital marketer, or an intending digital marketer, you will find the online training program very helpful, as you have the opportunity above all things, to learn how to run effective adverts that converts well in this 21st century.
To learn more about the Facebook blueprint student catalog, start by visiting facebookblueprint.com/student/catalog.
The catalog offers users with a range of intermediate and beginner courses across the categories below;
Get Started with Facebook. For those who are new to digital marketing, they will be exposed on a 13 beginner classes to help them get started.
The course topics include:
Facebook Page Create: Promote your business from the Facebook page.
Get Started with Advertising: The course for beginners and intermediate-range covers everything relating to payments and tax information, Billing, and also Delivery Overview.
Learning Advanced Buying Options: The learning courses are advanced and they focus on Facebook and TV, reach, and frequency campaigns.
Targeting the right Audience: To get better results in advertising, targeting the right audience is necessary.
The platform is all targeting and Blueprint offers over 10 courses on how to tone in when it comes to targeting.
Building Awareness: The program teaches you different techniques to build up brand awareness with a campaign with some beginner and intermediate courses.Generating
Leads: Facebook Blueprint program trains individuals on how to capture leads across all devices and also online and offline environments.
Driving Consideration: Marketers/ Advertisers can discover a variety of means to increase brand awareness on the platform from events or special offers.
Promoting App: There are different methods of promoting an application on the platform. The program has five special courses to introduce how to promote an app.
Increasing Online Sales: Individuals can learn how to boost online sales with different courses such as “Closing the Deal with Conversions”. Also, Enhance Direct Response Campaigns with Audience Network.
Increasing In-Stream Sales: Yes, the Blueprint program on Facebook offers a variety of training to help business owners drive more sales or purchases.
Choosing Ad Formats: Facebook has loads of Ad Formats and new ones are been added often. So learning how to know the one to use for a particular Ad is important.
Getting Inspiration (Creative): The courses in this category are here to inspire marketers/advertisers. It also helps to get them on board with mobile marketing.
Managing Ads: For those running loads of Ads campaigns, learning these courses are good for you.
Measuring Ad Performance: Go into Partner Measurement, Split Testing, Facebook Pixel, and also Multi-Touch Attribution just os you get more equipped to the Ad performance.
Learning about Facebook Messenger: Intermediate, beginner, and Advanced courses help show you how to get your business on Messenger. Messenger is another tool to use too so learning about how to use it is great.
Learning about Instagram: Instagram is another great marketing/advertising tool. Learning about it is necessary. This section covers all you need to know about Instagram.
Monetize and Distribute Content: This is where the work is. Some courses on the Blueprint training teach users how they can earn money on the platform. While others go deep on how Journalists can use Facebook, etc.
Beyond Facebook Blueprint E-Learning: This is an addition to the Blueprint e-learning; it includes two additional tiers to Facebook Ads Participation and Certification;
Blueprint e-Learning: This is a free series of courses or classes that cover the multiple facets of Facebook and Instagram Advertising. After the course, the participants receive a PDF certificate of completion.
Blueprint Certification: This is a basic Facebook Ads Certification. You can learn more about it below because I will be discussing it more.
Blueprint Live: For those looking for a more hands-on approach, it’s a full-day in-person workshop for them. They are based on Vitation only.
Facebook Blueprint Certification Exam
At the end of each course, you are required to take an exam. The exam is designed to test the IQ on Facebook Advertising. A badge and certification is afterwards awarded to those who pass the exam.
Courses on the blueprint platform are regularly updated in order to keep up with changes that occur in real life and also to keep up with popular trends.
Facebook Blueprint Topics
Facebook Blueprint cover a wide range of topics which have sub-topics under them thereby making the blueprint platform content filled and ready to give you what you want in terms of learning and digital marketing. The topics covered on the platform are as follows;
- Get started with Facebook
- Get started with advertising
- Learn advance buying options
- Target the right audience
- Build awareness
- Drive consideration
- Generate leads
- Increase online sales
- Increase in-store sales
- Choose ad formats
- Get creative inspiration
- Manage ads
- Measure ad performance
- Learn about Messenger
- Learn about Instagram
- Distribute and monetize content
It is important to note that after a preferred course of study, you are issued a certificate of completion.
How To Access Facebook Blueprint
The Facebook blueprint is pretty easy to access, all you need is an internet connected device, a Facebook account and a web browser. Once the aforementioned are acquired, the following steps should be followed;
- On your web browser, go to www.facebookblueprint.com
- Once the page is opened, on the top right corner, click on log in, input your Facebook details and wait for authorization. If
- you don’t have a Facebook account go to www.facebook.com to create one
- After login, you will be prompted to input your email address, input it and submit.
- After the submission, you will be redirected to the homepage where you can choose the course to get started with
Enjoy your lectures and become a certified digital marketer with Facebook blueprint.
That’s all on Facebook Blueprint. I hope this article helps? If you like this article, please share it with your friends.
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