Snapchat Bitmoji TV – Snapchat Bitmoji TV for Personalized Cartoon Show | Snapchat’s most popular yet under-exploited feature is finally getting the spotlight in 2020. Starting in February with a global release, your customizable Bitmoji avatar will become the star of a full-motion cartoon series called Bitmoji TV. It’s a massive evolution for Bitmoji beyond the chat stickers and comic strip-style Stories, where they were being squandered to date.
Creating original in-house shows for its Discover section that can’t be copied could help Snapchat differentiate from the plethora of short-form video platforms out there, ranging from YouTube to Facebook Watch to TikTok.
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Bitmoji TV could also up the quality of Discover, which still feels like a tabloid magazine rack full of scantily clad women, gross-out imagery and other shocking content merely meant to catch the eye and draw a click.
With Bitmoji TV, your avatar and those of your friends will appear in regularly scheduled adventures ranging from playing the crew of Star Treky spaceships to being secret agents to falling in love with robots or becoming zombies. The trailer Snapchat released previews an animation style reminiscent of Netflix’s Big Mouth.
TechCrunch asked Snap for more details, including how long episodes will be, how often they’ll be released, whether they’ll include ads and if the company acquired anyone or brought on famous talent to produce the series. A Snap spokesperson declined to provide more details, but sent over this statement: “Bitmoji TV isn’t available in your network yet, but stay tuned for the global premiere soon!”
The Snapchat Show page for Bitmoji TV notes it is coming in February 2020. Users can visit here on mobile to subscribe to Bitmoji TV so it shows up prominently on their Discover page, or turn on notifications about its new content.
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Snap realizes Bitmoji’s value
Snap has had a tough few years, as many of its core features have been ruthlessly copied by the Facebook family of apps. Instagram Stories killed Snap’s growth for years, and effectively stole the broadcast medium from its inventor. Facebook also ramped up it augmented reality selfie filters, added more ephemeral messaging features and launched Watch as a competitor to Snapchat Discover.
