Let’s quickly look into Facebook video ads and how to set it up. While ruining Facebook ads is an intelligent thing to do, however, there are thousands of Facebook ads being run every day and 99% of them are image ads. Now the question is how do one stand out from doing the same thing everybody does while running ads. One of the answers is running Facebook video ads. That’s why on this post today I will show you what FB video ads are, the importance, dimensions of Facebook video ads, how to create and run Facebook video ads and more on this post today.
Why do Facebook video ads?
Sharing of the video is becoming very rampant on the platform especially since Facebook has decided to autoplay videos on the platform. Here are very few benefits of Facebook Ads;
- Gives you a more accurate targeting system.
- It is also not as expensive as it is more cost-effective.
- It also allows for retargeting of people that have already viewed your video in the past.
- Get more audience and more target because it’s video.
These are not all the importance or benefits of running this kind of ad, there are so many of the benefits.
ALSO READ – How to Create Facebook GIFs and Use them for Ads
How to setup FB video Ad
To crate a video ad, carry put the following procedures.
- Visit the Ads manager.
- Now tap on + Create.
- Select an objective. You should pick one that supports video and then click on Continue.
- Select a targeting placement and the budget and click Continue again.
- When in the format section, click on Carousel or Single image video.
- Now upload your video from ads manager.
Note if you choose the format in carousel then scroll down to the Create/Links and click on Video/slideshow, followed by clicking Select video or Create slide show.
1. Click Customize video and then select Crop. Then select any ratio for your video after that click on Apply changes.
2. Click on Customize video again and then select Thumbnails then choose an image or select a frame to use. Then tap on Apply changes.
3. Finally, click on finish to publish the ad.
And that’s it on Facebook video Ads, do embrace video ads to maximize your conversions and stand out from the normal thing others do.
